![]() ![]() Still, questions remain about what the advantage will be for the two companies, and perhaps more importantly, to gamers. "Attracting women to gaming is a really important part of our strategy," he said. CEO Robert Kotick told CNBC on Tuesday that about 60 percent of King's audience is female. ![]() The deal also will help Activision diversify its customer base. ![]() It also will help Activision get its games out of the living room and into the hands of potential players through smartphones and tablets, a market with seemingly unlimited growth potential.Īctivision said mobile gaming is expected to generate more than $36 billion in revenue by the end of 2015 and grow cumulatively by more than 50 percent from 2015 to 2019. Activision Blizzard will pay $5.9 billion to buy Candy Crush maker King Digital Entertainment, combining a console gaming power with an established player in the fast-growing mobile gaming field.Īctivision, which owns the extraordinarily successful "Call of Duty" series, said the deal will create one of the largest global entertainment networks with more than half a billion combined monthly active users in 196 countries. ![]()
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